REFORM is a forward-thinking design and construction company
with a focus on innovation, partnering, and high-quality delivery.

Reform is an exciting new design and construction firm with a dramatically different approach.

Unlike other firms, we pride ourselves on our transparency. While much of the market remains price focused, we are resolutely focused on quality and on operating as an effective team. We partner openly and positively with you from day one: forming a unified partnership through which we can bring forward efficiencies and identify innovative ways to enhance your development project.

For every project, we utilise our long-standing network to assemble the most appropriate, skilled and experienced team. We engage our cost effective methodology through all phases of design and construction management; adapting it to meet your specific project goals and deliver the best value for you.

We have an unwavering commitment to achieving your objectives, and we deliver superior value through our experience, expertise and proven management skill.

When you choose Reform, you’re choosing experience and innovation; a fresh approach to design and construction that delivers absolute transparency, certainty and clarity.

A team focussed on delivering.

Though founded in 2016, our expert team has over four decades of experience, and has jointly delivered countless successful tier-one projects. Leveraging our long-standing client, supplier and contractor relationships, we have now come together to offer new ways of delivering high quality, specialised construction and construction management services.

Our new building methodology and techniques mean better quality, better deliverables and better results for our clients. We also work wholeheartedly to make every client the centre of every project: we connect with you directly from the very beginning, and are emotionally driven to deliver the results you expect.

Collaborative focus

Our innovative project management models and proactive techniques mean better quality, better deliverables and better results for our clients. We also work wholeheartedly to make every client the centre of every project: we connect with you directly from the very beginning, and are emotionally driven to deliver the results you expect.

Experience meets innovation

Together, our team has over four decades of upper tier construction experience. We have worked together for many years, and we know what it takes to produce successful, high quality, innovative projects, time and time again. At the same time, we have a young and vibrant team, and we aren’t afraid to push boundaries to maximise a project’s success.

End-to-end project management

We can coordinate your project from initial design inception through council approval and to final construction. Every project, project, large or small, receives the appropriate level of planning, management and attention to detail. Procurement is the key to every successful project delivery and our collaborative focus allows us to plan ahead through rigorous cross examination of process and the exposure of our experience across the many phases to a common goal.

Personal service

In our time working for a range of high profile construction firms, our expert team noticed several key downfalls – particularly in the area of customer service. We vowed never to repeat these mistakes in our own business. For every project, we believe in providing direct and personal customer service. Our team members become a vital part of every project by being fully accountable and responsible for their actions right throughout the project lifecycle.

Reform Culture

Our team is a family: committed to excellence in all aspects of project delivery. We lead, support and encourage all our people to be better than their mentors – to promote growth, purpose and vision. Our core senior management team has worked together through various organisations over the past decade, and has a seamless and consistent approach to delivery. We encourage entrepreneurial thinking and lateral ideas that generate inventiveness and creativity.

Our Team

Carl Van Selm – Construction Director

Carl is a committed and skilled Construction Director, with extensive experience in delivering residential, mixed-use and infrastructure projects. He guides his teams to successful delivery across the entire project lifecycle and contributes a thorough understanding of all facets of the construction process. He has worked across a range of projects, including many occupied and live projects, and understands the need for sound planning, coordination, communication and commitment.

Eddie Homsy – Design Director

Eddie is a skilled Design Director, with sharp business acumen and experience in both the public and private sector. He is highly experienced in development management, procuring design from inception, and design-managing consultant teams with construction teams throughout the approval process. He has a deep and thorough understanding of the technical aspects of construction, including costing and forecasting, as well as project methodology.

PETER MORGAN – Project Director (Client Side)

Peter brings over 30 years experience and expertise in the property development industry to Reform Projects. With extensive experience in complex infrastructure projects, as well as global hotel experience, the management roles that Peter has held span all areas of the property and construction industry. This includes the direct negotiations with such bodies as State Governments, Financial Institutions, Statutory Authorities, Local and International Governments and Building Contractors. Peter holds a full Builders Licence in NSW and is a past President of the Housing Industry Association (NSW), former committee member of the Australian Building Codes Board and an accredited GreenSmart Professional.

Alex Swiney – Project Manager

Alex is an accomplished and skilled Project Manager with a demonstrated history in delivering residential and mixed-use developments. He has committed skills in value engineering, construction programming, contracts negotiation, design management, team leadership and project delivery. Alex has delivered various projects of different values with technical design on time and within budget. Throughout Alex’s experience he has developed strong relationships within the industry from subcontractors to consultants who are driven to providing quality, meeting project budgets whilst ensuring they are on time.

Nathan Scarf – Project Manager

Nathan has a solid background and well-rounded experience in project management developed through his involvement in the management and coordination of a number of residential and mixed used projects throughout Sydney.  During his 10+ years within the construction industry, Nathan has developed refined skills in project management, design development and coordination, management of project consultants, onsite construction teams and internal administration staff. Furthermore, Nathan has been at the forefront of projects which have developed and executed various value management and design development functions that have led to successful outcomes of project cost, time and quality.